100 years ago, visitors in horse-drawn buggies
traveled the scenic Monterey coastline and stopped at one particular
beach to picnic and bathe. They were attracted by the shiny pebbes
that washed ashore. The popularity of this "pebble-picking place" led
to the construction of a lodge in 1908 (now an elegant community
center) located on the semi-private 17-Mile Drive.
In 1915, engineer and businessman Samuel Finley Brown Morse brought in golf pro and friend Jack Neville to design and build the Pebble Beach championship golf course. Morse built two more 18-hole courses at the Monterey Peninsula Country Club and the exclusive Cypress Point Golf Club. Pebble Beach Resorts more recently developed the Links at The Inn at Spanish Bay.
In 1947, Bing Crosby inaugurated the popular three-course AT&T Pebble Beach National Pro-Am Tournament, better known as "The Crosby" or "The Clambake." Today, international golfers play the tournament at Pebble Beach, Spyglass Hill, and Poppy Hills. Other noteworthy sporting events include the Pebble Beach Tennis Challenge, the polo and equestrian tournaments, and the classic automobile Concours d'Elegance.